In Napoli this ad was everywhere - this one, and its sister ad - where the headless girl is holding her chest with her hands. For the non-Italian speakers, the caption reads 'Vesuvius and Etna.... Have never been so close.'
Apparantly the ad has been very successful for the company, although they are also profiting from the TV courage. The commentators, I understand, are not concerned about the political incorrectness of the ad per se, but more that car-bound Napolitans may have accidents as a result of staring too much at the assets on display.
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